Better Audio CTAs (Without Sounding Like a YouTuber Begging for Likes)

You’ve just dropped a killer episode, and now it’s time for the big ask... the CTA (Call To Action).

But how do you ask without sounding like a desperate YouTuber begging for likes and subscriptions?

Don’t worry, you can ask for what you need without turning your audience off.

Here’s how to get your CTAs right, so your audience is excited to act instead of hitting skip.

Tip 1: Weave CTAs Into the Conversation

If you’ve ever heard a podcast that drops a CTA out of nowhere... like, right in the middle of an interesting point... you know it feels awkward.

Instead of randomly throwing in a “don’t forget to subscribe” mid-sentence, try making your CTA part of the flow.

For example: “If you’ve been enjoying this episode so far, check out our bonus content at (insert link here) for more tips just like these.”

Keep it chill and make it feel like a natural part of your episode.

Tip 2: Tone Matters: Don’t Be a Salesman

People don’t like being sold to, especially in the middle of a casual podcast.

That’s why your CTA should sound more like a buddy sharing something cool, not a pushy salesperson.

Think of it as a friendly nudge. You don’t have to scream “CLICK HERE” or guilt-trip your audience into subscribing.

Something like: “If you’re finding this useful, go ahead and subscribe so you don’t miss our next episode” is way more likely to get the action you want.

Tip 3: Placement Is Key

Where you place your CTA can make all the difference.

Dropping it at the very beginning of your episode feels like an afterthought, and pushing it at the end is sometimes too late (especially if listeners already hit stop).

The sweet spot is usually around the middle or just before the episode wraps up.

You’ve already delivered value, so now they’ll be more likely to engage without feeling like they’re missing out.

So What?

Effective CTAs don’t have to sound like a hard sell. When they’re woven in naturally, delivered with the right tone, and placed at the right moment, your audience will be eager to take action... and it won’t feel like a chore.

Keep it casual, make it part of the experience, and you’ll see better results without annoying your listeners.