Let’s Talk Podcast Guesting Fees (and Why They’re a Bad Look)

There’s a growing trend of podcast hosts charging guests to appear on their shows.

And while “monetization” sounds good on paper, here’s the reality: charging people to be guests... especially without transparency or value... is a quick way to lose trust and credibility.

Let’s break down why this practice can hurt more than help.

1. It Breaks the Spirit of Podcasting

Podcasting has always been about real conversations, not pay-to-play schemes.

When a guest has to pay to share their story or expertise, it feels transactional, not authentic. Listeners can smell the difference, and it damages your brand.

2. It’s a Turnoff for Quality Guests

High quality guests, the ones with valuable insights, great stories, and real experience, usually don’t pay to appear.

In fact, many of them expect to be vetted, not sold a slot.

Charging fees filters out the good ones and invites people who are just looking to promote themselves.

3. It Can Undermine Trust with Your Audience

Your listeners tune in because they believe in your content.

The moment they realize guests are paying to be featured, they start wondering: “Did this person get invited because they’re legit... or because they paid?” That doubt undercuts the credibility of your entire platform.

4. There Are Better Ways to Monetize

Want to make money from your podcast? Cool. But charging guests shouldn’t be your first stop. Try:

Offering coaching or strategy calls based on your expertise

Selling a product or lead magnet through your show

Sponsorships that don’t interfere with content integrity

5. Exceptions Exist... But Be Transparent

Are there niche situations where a paid feature could make sense? Sure. Like a branded spotlight or ad type segment.

But even then, be upfront about it. Transparency is key. If you're hiding it, you already know it feels wrong.

So What?

If you want to build a strong podcast, don’t treat guest slots like ad space.

Focus on conversations that matter, people who bring value, and trust that your audience can tell the difference.

Long term credibility > short term cash.