Why Podcast Guesting Can Transform Your Speaking Business

If you’re a speaker, your best marketing tool is your voice.

So why limit it to the stage?

Podcast guesting is one of the most powerful ways to grow your audience, land more speaking gigs, and get your message into the ears of people who actually care.

Here’s why this strategy can level up your speaking business.

1. You Get to Practice Your Message... Over and Over

Every podcast guest spot is a mini stage. You get to refine your core stories, test what resonates, and workshop your signature talk in real time.

And because each audience is different, you build muscle in adapting your message without losing its impact.

2. You Build Authority Without Needing a TEDx Invite

Getting on a podcast, even a small one, instantly positions you as someone worth listening to.

You’re not asking for attention; you’re being invited to share value.

It’s a softer, smarter form of PR that builds credibility fast... especially when you rack up multiple appearances.

3. It Keeps You Top of Mind (Without Posting Every Day)

Speakers often struggle with staying visible between gigs. Podcast guesting solves that.

When your voice shows up in someone’s earbuds, it builds familiarity. You stay top of mind, and when someone says “We need a speaker for this event,” you’re already in their mental inbox.

4. It Opens Doors to Bigger Stages and Better Gigs

Podcast hosts are often connected to communities, masterminds, event organizers, and other podcasters.

One great interview can lead to referrals, panel invites, summits, or collaborations.

It’s a ripple effect you can’t always predict (believe me, results come when you least expect it). But it starts with showing up.

5. You Can Repurpose the Crap Out of It

Turn your guest appearances into:

Clips for social

Reels with soundbites

Quotes for your speaker media kit

Content for your newsletter

One interview = weeks of content fuel.

So What?

If you’re serious about growing your speaking business, podcast guesting should be part of your strategy.

It’s low-cost, high impact, and puts your strongest asset... your voice... right where it belongs: in front of the right audience.