Why Your Coaching Business Needs a Podcast

Let’s be real: as a coach, you’re already doing the hard part... showing up for people, helping them grow, and guiding them through transformation.

But if you want to scale your reach, attract those clients that fit better, and stop relying on social media roulette, a podcast might be your best move.

And no, you don’t need to be “techy” to pull it off.

1. Build Trust Before the First Call

Clients don’t buy coaching...they buy you.

Your tone, your perspective, your energy.

A podcast is the perfect trust builder because people hear your voice, your stories, and your thought process long before they fill out your intake form. A podcast can do what we call presuasion.

And who wouldn't want their discovery calls to feel more like catching up than a cold intro?

2. Create Content That Doesn’t Burn You Out

You’re probably already repeating yourself on calls, in DMs, and inside group programs.

Why not turn those repeatable messages into podcast episodes?

You’ll save your voice, your time, and your sanity. Plus, podcast content lasts way longer than an Instagram story... it becomes a content library your prospective clients will come across for years to come.

3. Pre-Qualify Your Ideal Clients

You know those “iffy” clients who aren’t quite ready or aligned? A podcast can weed them out. By consistently sharing your values, approach, and coaching philosophy, you attract people who resonate.... and repel the ones who don’t.

Less chasing. More aligned leads.

4. Position Yourself as the Go-To Expert

It’s not about being famous, it’s about being trusted.

A podcast lets you show up consistently as a thought leader in your niche.

Whether you’re talking mindset, marketing, systems, or relationships, your voice becomes the one people turn to when they’re ready for help.

5. It’s Easier Than You Think

You don’t need a fancy studio or radio voice. All you need is a decent mic, a quiet space, and a plan.

There are editors (like me, shameless plug) who can help with the techy stuff so you can focus on the message.

You can start with solo episodes, then move into interviews or client stories as you grow.

So What?

A podcast isn’t just another marketing tool... it’s a relationship builder.

If you're a coach who wants to attract better fit clients, build trust at scale, and create value without burning out, starting a podcast might just be the smartest move you can make.