Resolutions For Your Brand

You've tried the diet. The exercise. The personal development plan. Maybe even some strange new year yoga routine. 

If you're anything like me - you suck at New Year's Resolutions. 

In my personal life, anyway. 

For my business, resolving to post more consistently and with more intention has been the only resolution I could actually keep. 

And whether you have a business or a personal brand of any kind, making a resolution for 2025 about content creation could be a game changer. 

It takes consistency, which requires commitment. But that's what resolutions are all about right? 

Resolution #1: Post Consistently

Pick your favorite social media platform or platforms, and make a commitment to posting on a weekly, twice weekly, or daily basis.

Whatever you can do without sacrificing quality. Yes, typically more would be better in an ideal world, but don't try to compete with the likes of big brands... they have huge social media teams. 

The most important thing here is consistency. Also consider batch producing and scheduling content to maximize your efficiency when necessary. 

Resolution #2: Interact Consistently

Setting my alarm daily for 15 minutes, I go through my LinkedIn feed and comment on posts that resonate with me. Maybe I should come up with a better system for it, because what I do is kinda random... but hey, it's a start. 

Interaction on many social media platforms tells the algorithm you're active. In turn, that helps your posts' performance and also gets others interested in who you are. After all, when you see a stranger comment on one of your posts, you're tempted to learn more about them and how they found you, right? This can lead to a larger and more engaged following over time. 

But again, it's all about consistency. 

Resolution #3: Track Your Progress

I am SO guilty of simply posting and forgetting about it. 

But how do you grow if you don't measure? 

You don't need a degree in social media analytics to watch some Youtube videos to learn what some of the basic metrics mean. Over time, notice what is working and what isn't, and adjust accordingly.

A word of caution here: Try to look at the long term. There will always be short term peaks and valleys that may not be an indication of what will be successful long term. But getting yourself into the habit of following up with your posts to see how they performed will serve you well in the long run. 

Got any New Year's Resolutions for your brand/business this year? 

For more Sound Insights, subscribe to my weekly newsletter!